Even though text-based tweets have dominated Twitter since its launch, the network is starting to change. Similar to the initial appearance of video uploads in the Twitter stream, Twitter Spaces’ introduction has completely changed the landscape.
Live audio discussions are valuable, according to 75% of users. Any account with 600 or more followers can host a Twitter Space, but any follower can join someone else’s Space and take part in it. Also, use Twitter Growth Services to increase your posts’ reach and audience engagement.
In this blog, we will discuss everything about Twitter spaces and how brands can leverage it to promote their brand.
What Are Twitter Spaces?
Twitter Spaces is a chat room tool that allows you to communicate with your followers live via audio discussions. Consider it a live podcast available to all Twitter users across the web, iOS, and Android.
The number of characters you can use is unlimited, as is the number of people who can view your Spaces content.
Live audio streaming on Twitter Spaces has the potential to reach millions of listeners. If you’re a marketer or business owner using this tool, you must keep track of Twitter Spaces data.
Twitter Spaces, a simple and useful feature, allows you to experiment with fresh ideas and concepts in order to increase your following.
Why Is Twitter Spaces A Big Deal For Brands?
New Spaces features are added on a daily basis to help speakers and listeners communicate easily on Twitter Spaces. There are several opportunities for marketers to develop a humanized brand.
Let’s talk about how Twitter Spaces can revolutionize brand marketing.
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Twitter Has A Massive And Diverse Audience Reach
Stats show that there are over 353 million active Twitter users worldwide, spanning all age categories, who are already sharing thoughts and opinions with one another.
In addition, Twitter is an excellent tool for marketers to connect with a diverse range of consumers. Ninety-three percent of brand followers on Twitter plan to make a purchase.
Twitter has now added an audio conversation capability, allowing marketers and consumers to communicate on a more human level.
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The Rise Of The Social Audio
The revolution in social audio platforms began with Clubhouse. Thankfully, it didn’t stop there. Today, big companies like LinkedIn, Spotify, Discord, Facebook, and Instagram plan to join Twitter Spaces in adopting similar features.
An audience that is already coping with a pandemic and screen fatigue while yearning for a real human connection has found great solace in the audio-only option.
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A Great Avenue To Build Community
Twitter Spaces may be the most casual method to interact with your followers on Twitter.
While you may host or join Twitter Spaces chat groups while folding laundry, a live video requires you to set up a decent background, lighting, better camera equipment, and appropriate clothes.
This relaxed atmosphere makes Spaces less frightening and a fantastic platform for marketers to have genuine conversations and establish real relationships with their audience.
Ideas To Use In Twitter Spaces To Promote Your Brand
You must be excited to join Twitter Spaces and create a community. By all means, do so, but first, ensure that you have a sound strategy in place before entering this new ecosystem.
Let’s look at some ideas to help you get started with Twitter Spaces interaction to promote your brand.
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Discuss Industry Topics And Trending News
Your audience is always interested in learning about the industry’s changing dynamics and how to adapt to them.
You may satiate this need for knowledge by hosting workshops that discuss current industry developments. Discuss the whats, whys, and whos of your industry.
Using Twitter Spaces’ multi-speaker functionality, you can curate a panel of industry experts to deliver value to your audience.
Similarly, you can learn about your target audience’s thoughts and behaviors by researching industry themes and recent news.
This genuine exchange of ideas allows you to understand how your target audience views the new changes and how your product or service may help in the long term.
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Get Feedback On Your New Features Or Product
It’s difficult to forecast if your loyal consumers will enjoy the new feature you’ve created. The best thing you can do is to ask them yourself!
This is something we’ve all been doing with survey forms, demos, emails, and so on. Twitter Spaces is another option for collecting customer feedback.
Using Twitter Spaces, you may solicit feedback from followers who have previously used your product.. Real-time discussion will facilitate the exchange of ideas faster than any other media.
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Answer Public With Q&A Spaces
Twitter Spaces has enabled marketers and community managers to engage more deeply with their audiences.
Space’s audio-based interaction creates a more personal connection than a 280-character tweet. Isn’t there something special about human voices?
Using Twitter Spaces for Q&A sessions is one method to maximize its potential. You can answer clients’ questions regarding a new product or functionality and can also invite an industry expert.
Twitter Spaces also allows you to use a variety of social media promotion concepts, such as contest giveaways, account crossovers, and community catchups to discuss live events.
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Be A Thought Leader
Spaces are intended to facilitate talks between multiple speakers at the same time. By hosting expert viewpoints on your Twitter Space, you represent yourself as an expert (or at least a source of expert insights).
This helps to develop trust in your brand while also connecting with people in your industry.
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Cultivate Your Community
Twitter Spaces allows anyone to establish personal connections with their consumers. You can communicate with your followers and form new connections in real time.
Consider Q&A sessions or simple talks in which you can learn about their experiences, needs, and preferences.
Conclusion:
The world of audio discussion has arrived, and every social media site is taking note.
Twitter is already on track to become the king of live audio platforms, with new features such as ticketed Space, co-hosting, and an enhanced caption experience on the way.
The Twitter Spaces statistics may rapidly improve your marketing activities and get your brand closer to the audience. If you’re looking for a Twitter Analytics management tool that gives a comprehensive insight into all your Spaces, check out Thunderclap.
